During Super Bowl LIV, OLAY partnered with Girls Who Code and five fearless women: Busy Philipps, Lilly Singh, Nicole Stott, Taraji P. Henson and Katie Couric to prove there’s enough space… in space (and everywhere else)… for women.
With every mention of #MakeSpaceForWomen on twitter, OLAY donated $1 (up to $500,000) to Girls Who Code, an organization that highlights the importance of bringing women into the fields of math and science. When we #MakeSpaceForWomen we make space for everyone!
“Make Space For Women” | Super Bowl LIV Spot
Agency: Badger & Winters
CCO: Madonna Badger
GCD: Grace Chu
ACD/AD: Kristen Murphy
ACD/CW: Matthew Scott
AD: Hayley Fiorentino
AD/Social: Nate McCain
Producer: Celeste Holt-Walters
Associate Producers: Julie Amenta, Willem Koppel
Director: Jamie Babbit
DP: Janusz Kaminski
Press:
USA Today
Vogue.com
Adweek Cover Story
Adweek 1.7.20
Adweek 1.15.20
Adweek 1.15.20
Adweek 1.31.20
Forbes
2019 360 Campaign for key products in Olay’s Regenerist line. You can FACE ANYTHING with your Olay.
*More content still to come.
“My Olay - Micro-Sculpting Cream” | Broadcast
“My Olay - Serum” | Broadcast
“My Olay - Retinol24” | Broadcast UK
Agency: Badger & Winters
CCO: Madonna Badger
ACD/AD: Kristen Murphy
ACD/CW: Matthew Scott
AD: Hayley Fiorentino
Producers: Celeste Holt-Walters, Julie Amenta
DP: Jason McCormick
Editor: Jen Dean
Photographer: Olivia Malone
Pre-Fall Campaign for JCPenney. These two spots highlight two key moments in your pre-fall routine; getting back to school, for the kids, and getting back to you, for mom and dad! It’s time to reset and get back to your routine!
Agency: Badger & Winters
CCO: Madonna Badger
CD: Clark Fisher
ACD/CW: John Castrillon
ACD/CW: John Olson
AD: Hayley Fiorentino
AD: Ivan Wolin
CW: Olivia Simione
CW: Javier Ortiz
Launch campaign for the new 2019 Lincoln Nautilus, with Co-Pilot 360 Technology.
“Ultimate Control” | Broadcast Spot
Agency: Hudson Rouge
CCO: Jon Pearce
GCD: Jeff Payne
ACD/AD: Gong Liu
ACD/CW: Brett Minieri
AD: Hayley Fiorentino
CW: Todd Mitchell + Aaron Marten
Producer: Suzanne Crowe
Associate Producer: Natasha Tkach
Director: Garth Davis
Editor: Leo Scott
“Control on Cue” | Social Long Form Video
Agency: Hudson Rouge
CCO: Jon Pearce
GCD: Jeff Payne
ACD/AD: Gong Liu
ACD/CW: Brett Minieri
AD: Hayley Fiorentino
CW: Todd Mitchell + Aaron Marten
Producer: John Cline
Associate Producer: Natasha Tkach
Director: Matt Bieler
Editor: Chris Catanach
Press:
Creativity-Online
MediaPost
AdAge & AdAge India
AutoBlog
Meet “THE NAUTILUS,” an interactive art installation created by Lincoln and NYC design studio SOFTLAB. Inspired by the intuitive safety technology in the 2019 Lincoln Nautilus, “The Nautilus” art installation puts you in control.
Agency: Hudson Rouge
CCO: Jon Pearce
ACD/AD: Gong Liu
ACD/CW: Brett Minieri
AD: Hayley Fiorentino
CW: Aaron Marten
The Lincoln Driven to Give program gives the brand a chance to give back to local communities by helping countless organizations dedicated to civic services, medical research, the arts, education and youth development.
Here, we are proud to tell the story of Magical Meadows, a therapeutic horseback riding ranch, that has transformed the lives of so many.
Agency: Hudson Rouge
Client: Lincoln Motor Company
CD: Ashley Davidson
AD: Hayley Fiorentino
CW: Aaron Marten
Director: Kat Keene
Producers: Stephen Wright | Hudson Rouge
Paula Cohen, Susan Horn Toffler and
Mackenzie Emiko Berkman | Goodstory Films
Editors: Brad Turner | SeeThink Films
Photographer: Morgan Phillips
Special thanks to, founder Tammy Stackhouse, "Cowboy" Carl Adams, the Rice family, the Seewald family, the Buss family, Ted Grubbs and all of the other riders and volunteers at Magical Meadows who assisted in making this project possible.
Lincoln Motor Company teamed up with Complex to highlight the features of the high performance Lincoln MKZ and the incredible talent of singer/songwriter Dawn.
Agency: Hudson Rouge
GCD: Ross Maupin
AD: Hayley Fiorentino
CW: Nick Zafonte
Director: Alfred Marroquin
Editor: Complex Media
Lincoln partnered with Vox and three prominent New York City artists to demonstrate how the features of the MKC make it easier to focus less on their errands and more on their craft.
Agency: Hudson Rouge
GCD: Ross Maupin
Sr. AD: Stephen Wright
AD: Hayley Fiorentino
CW: Aaron Marten, Nick Zafonte
Directors: Greg Gordon,
Anu Valia, Drigan Lee
Editor: Vox
For the launch of the Lincoln Continental, our flagship car, we created a series of online and mobile banners with numerous media partners. Each banner was to become an experience on it's own, where users could learn more about the Continental and it's features through copy and video. Some example banners are shown on this page.
Agency: Hudson Rouge
Client: Lincoln Motor Company
CD: Jeff Payne
AD: Hayley Fiorentino
CW: Aaron Marten
Which would you choose?
400 Horsepower, or Hybrid?
Prompted to market two versions of the same nameplate (the Lincoln MKZ) in the same digital campaign, we created an experience where the audience could choose for themselves which adventure they'd like to explore further.
Using daytime footage to represent 400 Horsepower and night footage to represent Hybrid, we continued that representation in our custom digital content and media takeovers.
Agency: Hudson Rouge
Client: Lincoln Motor Company
GCD: Ross Maupin
Sr. AD: Stephen Wright
AD: Hayley Fiorentino
CW: Aaron Marten
Producer: Mary Verusio
Editor: Mark Potter | Cosmo Street
Arriving in style. That's Continental.
As a sponsor of the Tribeca Film Festival, The Lincoln Motor Company decided to create teaser content featuring the arrival of its flagship car. We teased the created content on our social media platforms and created videos to run as an Instagram story for the brand.
Agency: Hudson Rouge
CD: Jeff Payne
Sr. CW: Nick Zafonte
AD: Hayley Fiorentino
CW: Aaron Marten
Producer: John Cline
Editor: Green Point Pictures
With a little help from Google Maps, my partner and I designed a function on the interface that used the icon of a welcome mat to distinguish homes available to rent through Airbnb. You can find your home away from home, just about anywhere.
Project: Airbnb
Art Direction: Hayley Fiorentino, Sam Cohen
Under Armour is known for its sweat wicking athletic-wear and breakthrough fabric technology.
My partner and I decided to create teaser ads in the lead up to the release of a new UA super-stretchy fabric. Conforming to any body type no matter what your sport, this fabric will help you achieve a new level of athleticism that has only been reached by the pros.
Creatives:
Hayley Fiorentino, Lester Choy
